July’s Music Artist of the Month: Taylor Swift

Ever since the official launch of music videos from Universal Music Group, we’d thought of paying tribute to artists Viki fans care about. Selection of each month’s featured artist is based on popularity of the music videos for the preceding month. This time, country-pop superstar Taylor Swift emerged as July’s Most Popular International Artist.

For those of you who don’t know, Taylor Swift is one of the younger singer/songwriters who won the Grammy Award for Album of the Year in 2008 with her second album, Fearless. Her songs are known to reflect her personal experiences as a teenager and a young adult.

Swift’s strongest musical influences include country artists Shania Twain, Faith Hill and the Dixie Chicks. Not limiting her playlist to the country genre, she’s also listened to Fall Out Boy, Michelle Branch and Britney Spears.

Referred to as the Best People Person, Swift feels it is her responsibility to positively influence her young fans. Thus, watching Titanic beats partying, as the clip below suggests.



To date, Swift has won more than 40 awards, including Grammy Awards, American Music Awards and Billboard Music Awards. Watch some of her best-known hits as she progresses from country-pop to mainstream pop/rock.







*Music videos are available in most of Southeast Asia and Korea, and to Qualified Contributors worldwide.

Did you know that you can earn the Music Badge by subtitling or segmenting music videos? To learn more about subtitling and segmenting, check out "Viki U," a series of tutorials, tips, and more to help you get started quickly.