Rich Bad Boys We Love to Hate in Dramas

Nothing says Asian drama like a romance between a rich leading man and a poor innocent girl. The wealthy leading men are inevitably cold, bad-boy types, but were always won over by their bad-boy charm!

Here are our favorite rich bad boys that we love to hate from our favorite Asian dramas!

Dae Woong in My Girlfriend Is a Gumiho

Dae Woong (played by Lee Seung Gi) is a spoiled, aimless young man who dreams of becoming an action movie star. But he accidentally releases a legendary gumiho (mythical nine-tailed fox) who helps to set him on the right path.



Dae Woong killed us with his cuteness, too

Joo Won in Secret Garden

Joo Won (played by Hyun Bin) is an arrogant, conceited CEO who mistakes a struggling stuntwoman for a famous actress. The snobby businessman tries to forget about his gaffe, but he cannot get the feisty Ra Im (played by Ha Ji Won) out of his mind — and eventually out of his body! 





Joon Pyo in Boys Over Flowers

Yes, Joon Pyo (played by Lee Min Ho) is handsome and rich, but he also is an arrogant jerk. He torments Jan Di (played by Goo Hye Sun) when she stands up to his bullying, but in the end falls for her instead. Despite his possessive, jealous ways, Joon Pyo wins Jan Dis heart — and ours, too!




Yang Tai in Princess’ Stand In

In this Taiwanese drama, Yang Tai (played by Chris Wu) is a rich perfectionist who loses his fiancé in an accident. He pays for Da Huas (played by Nikki Hsieh) plastic surgery to make her resemble his lost love just to further his career. But who can resist the bad boys dashing good looks?



Yang Tais good looks won us over in Princess’ Stand In


Don't mind me, I'm just over here being handsome

Crown Prince Lee Shin in Goong (aka Princess Hour)

As the Crown Prince of South Koreas fictional monarchy, Lee Shin (played by Joo Ji Hoon) is maybe the richest guy on this list. But he isnt just royal, he is a royal jerk. When his girlfriend rejects his proposal, we dont blame her. Wed say NO to his smug face, too — Prince or no Prince. Forced to pursue an arranged marriage to Shin Chae Kyeong (played by Yoon Eun Hye), the Crown Prince is annoyed by her positive enthusiasm. But he soon falls in love with her sweetness, and we learn he is actually a big softy deep down inside (he owns a teddy bear!)

The Crown Prince is tough on the outside but soft on the inside

Who knew being bad could look so good? Who is your favorite rich bad boy? Let us know!